Roger Grice

Managing Director

Roger is a founding Director of Lateral Profiles. He was responsible for the company’s entry into the mobile services industry and the building of the company’s highly successful mobile product portfolio. Roger’s 12 years experience in the mobile industry spans multiple disciplines including product design, strategy, and international business development.


John Cilliers

Chief Financial Officer

John Cilliers is a qualified chartered accountant experienced in executive management. John was formerly the CFO of Pulse Energy Limited, an NZAX listed electricity retailer, and the 2012 Deloitte Fast 50 fastest growing company in New Zealand. He specialises in business acquisitions, commercialisation initiatives and the implementation and improvement of financial management and reporting systems to support organisational growth.


Peter Binny

Development and Technology Manager

Peter has held key development and management roles at Lateral for over 10 years. He has world-class skills and experience in mobile service development, social, interactive, text messaging, subscriptions, carrier billing, system interfaces, mobile apps and web apps. Peter is the technical architect of Viaduct, a world-class HTML5 compliant social, content and billing engine.


Jack Beamish-White

Business Development Manager

Fernando Borja

Business Development Consultant Europe

Mark Robinson

Business Development Consultant UK and Content Partners