Lateral rebrands OZchat to UniqU
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OZchat has been one of the most popular social messaging and social entertainment digital products in Australia for many years. A unique blend of social messaging, friend connections, picture sharing and friend discovery, OZchat carved out a niche for users wanting a social experience, which focuses on quality user experience, privacy, anonymity, safety and freedom from advertising. OZchat was the worlds first social network built for mobile, predating Facebook by several years. OZChat was also the product that pioneered Direct Carrier Billing in Australia and was one of the very first globally. The company is now turning its attention to the global markets, particularly Europe.
With this refocus comes a product facelift, enhanced functionality and a new name to reflect the attributes of the product.
UniqU will be launched first in the UK market and will then be released into multiple European markets during 2019 and 2020.
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