Imagine you had the tools to build your own social network, deploy it on mobile, on tablet and on PC.
Imagine if that social network had your branding, your content and your customers. It could incorporate Facebook and Twitter but would be owned by you, not them.
Imagine if every one of your users was immediately contactable by SMS anytime anywhere.
Imagine if you could add social games, applications and content, including your own branded content to that social network.
Imagine if you could turn on a simple, low friction and highly effective billing mechanism for any part of the user experience.