Carrier Billing is a payment method using a customer’s mobile phone account and 5 times more effective than credit cards. There is no need to enter long credit card detail. It is a simple matter of one or two clicks, and the user has paid. It is ultra low friction increasing conversion rates.
There are more than 4 mobile phone accounts to every credit card account.
There are up to 10 times as many mobile phone accounts as Apple iTunes accounts.
Every mobile phone on the planet comes with a built in payment system; the mobile phone account.
That billing system bills US $1.5 trillion per year.
Lateral is a specialist in working with that Carrier Billing system, adding value and revenue to carriers, and delivering premium content experiences to users.